Green Business Hub

Green Business Hub enables businesses and consumers to ‘go green’ in their everyday purchasing decisions. It is designed for ‘conscious consumers’ to research and make green or sustainable shopping choices; everything from loo rolls and household cleaning products to energy supplies, transport and financial investments. 

Aimed at targeting a very clear gap in the marketplace to focus on green and sustainable product/service solutions, Green Business Hub needed an eye-catching aesthetic. Steering well clear of marketplace cliches and gimmicks, it was vital that the branding be simple, yet convey trust and authority. 

The logo is set in the clean geometric sans-serif typeface Nevis Bold, teamed with a circular motif. The overall brand feeling was to appear lean, simple and clean with a focus on a positive and solution-oriented narrative. With a marketplace set to expand exponentially if the UK is to meet its self-imposed ‘net zero carbon’ emissions target, the brand also had to inspire the millennial generation to get involved with initiatives and businesses focusing on sustainable shopping choices.

Crucially, the branding communicates a clear environmental objective, either as a buyer or supplier. 

With a desire to express an approachable, playful yet credible positioning, I created a new visual identity inspired by the idea of cultivating a ‘community’ and fostering meaningful connections with like-minded, like-hearted businesses and ‘conscious’ consumers. This is characterised by the cheerful roundness of the typeface and the simple but distinctive structural design of the motif.  

The direction of the branding feels of the moment. The geometric leaning as well and the colour palette, type and iconography was chosen to offer as much longevity as possible with minimal reconfiguration needed over time. The Colour palette leans heavily in to the natural, favouring a familiar visual language of the organic.