Background

David Afkham is the Chief Conductor and Artistic Director of the Orquesta y Coro Nacionales de España, a position he has held since September 2019. Afkham’s impressive career has been marked by a series of critically acclaimed performances and collaborations with some of the world’s leading orchestras. He has appeared with the Royal Concertgebouw Orchestra, London Symphony Orchestra, Philharmonia Orchestra, Staatskapelle Berlin and many more.

Approach

I was approached to design a new brochure site for David to showcase his diverse range of repertoire and exciting new projects.

Being highly creative himself and a very serious musician, it was important to work closely alongside David and his management team, ensuring that the final design was a careful personalisation of David and his impressive career and compelling artistry.

David Homepage

Website

The design of the website follows a clean, sharp editorial style with careful typeface pairings of sans serif Europa-Regular with contemporary sans serif headers set in Cooper Hewitt. With characters composed of modified-geometric curves and arches, this complimented the page layouts which alternate between full-bleed imagery and well proportioned text.

 

Subtle transition animations and image overlay effects lifted the site into a slick, high quality space and thoughtfully considered white space was used to create a visual hierarchy and flaunt Davids impeccable work in a purposeful and unified way.